Using historical references, striking visuals, and interviews with beauty insiders, Ilise Harris introduces the audience to a diverse, smart, and insightful group of women. Sharing their “hairstories”, they reject an outdated but entrenched beauty standard. Confronting family, friends, co-workers, and society at large, they land us firmly at the crossroads where feminism disrupts sexism and ageism. The film is more than an exposé on the question of “What is beautiful?” It invites us to consider this movement as a stepping stone toward a more inclusive, healthier, and happier place of self-acceptance. Film image, synopsis and related credits courtesy of Rituals Inc. and Ilise Harris.